Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click Marketing.
In PPC Campaign every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. That’s why it’s called "pay per click". Ultimately, pay-per-click marketing is good for everyone. It’s good for searchers, It’s good for advertisers and It’s good for search engines.
Who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.
PPC Services have a special place to hold in the digital marketplace. While PPC is an effective business oriented tool to present quick impression to the viewer, PPC services are in fact one of the most promising ideas that exhibit business growth.PPC drives instant results and creates distinct impact on visitors who land on organic sites through the click. It also creates big brand
presence and is a powerful contributor to the internet advertising revenue as search ads are the major funders to internet ad profits.
They help you achieve business and marketing goals with ease as you get good brand exposure.
PPC uses Geo targeting as a unique tool to reach potential customers and promote business.
The built-in keyword planner and display planner tools also help target audience.
Most conversion goal can be painlessly measured tracked using AdWords in combination with Google Analytics.
It promotes ideas to conversion like newsletters, signups, etc.
Targeting methods can be set on cost per click.
It helps check campaign status and boosts performance on impressions, clicks, and conversions.
Your total spends are clearly displayed using Google Analytics on PPC traffic.
You can carve your own way to target customers using keywords.
Ad can be paused or stopped anytime, so we have full control.
Additionally, display planner tools show practical projection with the keyword used.
You know the nature of traffic and search results.
New category of people can be targeted.
Budget allocation is an advantage using own bid value.
Even if you are ranking well in organic results, still you should do PPC because in PPC, we can do remarketing which cannot be done in SEO and suppose, customer has come through organic results to our website and has not materialized any sales or conversions, then we can retarget him/her as well.
TechnoBeats Solutions is started in the mid of 2016 with an aim to establish itself among leading Global providers of IT and IT enabled services. We are committed to providing strategic, dynamic, unique, reliable and secure Web solutions that help our clients. We take pride in what we do and view our clients success as our success.