Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don't show up, you don't exist.
Good SEO and PPC, together, can increase traffic by 25% and profits by 27%!
Google has become the top search engine – receiving 57,000 search requests… per second! Most people searching, don’t usually click on “page 2” of search results. So – you need to be on page 1, and only proper use of SEO will get you there!
Searches provide 3x more traffic to your website than social media. If you can’t be found on page 1 of search engine results, you are missing out on tons of traffic! ( However, Social media needs to be integrated in your SEO strategy – don’t let that go!)
40% of users search using only their smartphones on an average day. 51% of those users discover a new company or product while searching on their phones – however, 2 out of 3 will leave your site if it is not optimized for mobile! Your website needs to be optimized for use on mobile devices or you will lose those sales! Keep in mind: 46% of consumers will NOT return to your website if it is not mobile friendly!
A huge “must” in SEO is making sure you are doing tons of keyword research! You need to know what keywords in your industry and niche are going to help you get found in searches! 70% of traffic to most websites comes from long-tail keywords. Search queries are usually 4 words or longer – so make sure you are maximizing these words! However, don’t overuse keywords in titles of blog posts and web pages. Make sure your meta descriptions include your target keywords!
We live in an age where we need information quickly. In fact, 40% of users will leave your website if it takes more than 2 seconds to load! A 1-second delay in speed will reduce your page conversion rates by 7%! Also, if your website is slow, search engines like Google will penalize you and drop your ranking! Make sure your website is up to speed! (We can check that for you!)